For the second episode of Figure it Out with Daniel Figur, we dive into the data behind why search engines love video. We cover what embedded video will do to your website.
According to Wistia, people spent on average 2.6 times more time on pages with video than without. And you may have already heard but Youtube is the second largest search engine in the world, and this is what marketers are using to communicate their stories. Embedding videos on your website gets exposure by sometimes a multiple of 50. Moreover, it was found that 88% of the videos in the top 10 of Google’s blended search are from YouTube. You need Youtube in your marketing strategy. By optimizing your videos with SEO friendly titles and descriptions you will work your way to the first page of Google in no time.
Video increases organic search traffic on a website by 157%. (Conversion XL)