Why is Video Important in Marketing? What Do You Use Video For?


Most videos are there to inform and entertain. Let’s Figure out what you should use video for so you can create value for your business.

Your job is to inform the public about your business, its services, and products. Marketing doesn’t mean direct sales, it’s also to let people know about your business's service or product.

This video should be informative and entertaining. When I need to show someone something new, I turn to video. It’s the way I share ideas quickly and implement new tactics right away. Video is like having an assistant who helps you explain what you are thinking in a quick concise manner.

- 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)
- 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)
- Users view more than 1 billion hours of video each day on YouTube. (YouTube)
- 45% of Twitter users want to see more videos from celebrities. (Twitter)